Apple CEO Tim Cook hit the D10 Conference stage to share some insight surrounding all things Apple today, which ended up to be rather subtly revealing. The event itself wasn't streamed for the masses but now All Things D has started to post up the videos from the event.
During the D10 Conference, Apple CEO Tim Cook was asked about Siri, the iPhone 4S virtual assistant, and why it seems to alternate from working almost like magic to not working at all. Walt Mossberg pressed Cook about Siri being a beta, and asked if Cook was satisfied with its performance so far.
As part of his talk at the D10 Conference today, Apple CEO Tim Cook announced that while they'd sold nearly 3 million Apple TVs in 2011, they'd already sold 3 million in the first half of 2012 alone. That's double the rate of sales for last year so far, and we're not even in the traditionally strongest holiday quarter yet.