D8

Complete Steve Jobs D8 interview now on iTunes

Walt Mossberg and Kara Swisher's D8 conference interview with Steve Jobs has been posted in its entirety on iTunes for your higher quality, uninterrupted viewing and/or listening pleasure. It's quite a good interview and we get to see Jobs excited, pensive, and -- to quote him -- pi$$ed off.

A few of the points I found most interesting, after the break.

[iTunes]

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Steve Jobs at D8 - full video

While we'll all waiting for Steve Jobs to take the stage at WWDC 2010, All Things Digital has posted the full video of Jobs appearance last week at their D8 Conference. We've covered what he said, and some clips of him saying it, but here's the full, uncut deal.

Check it out after the break and let us know what you think.

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Steve Jobs at D8 video: on Apple TV, Google TV, and TV in general

Steve Jobs, spe thinks TV is a hard go-to-market strategy since they give everyone a heavily subsidized set-top box, which makes it hard to sell them another one -- ask Apple TV, ask Roku, as Google in a few months.

Adding boxes and UIs doesn't work. To change that you need to go back to square one, tear up the box, and redesign it with a consistent UI across functions, and get it to consumer in a way they'll pay for. No way to do that yet.

Apple chose to prioritize phone over TV, tablet over TV, but it didn't matter since they couldn't get TV to market. Not a problem with vision or technology, just going to market.

Also, cable companies are regional, and there's no global standard like GSM is for phones. It's vulcanized.

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Steve Jobs at D8 video: bloggers buying stolen iPhone HD/iPhone 4G property and extorting Apple

Steve Jobs comments on the lost/stolen iPhone HD/iPhone 4G prototype that turned up online. Jobs thinks it's an amazing story - theft, buying stolen property, extortion... he thinks there may be sex in there somewhere!

Jobs got a lot of advice saying he should let it slide, shouldn't go after a journalist because they (allegedly!) bought stolen property and tried to extort Apple. Jobs would rather quit. He considers it a matter of their core values.

Video after the break!

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Steve Jobs at D8 video: on iAds and how Flurry made Apple furious

Steve Jobs, speaking at the D8 Conference, thinks Apple is naive, because one day they read that Flurry analytics detected them testing new iPhone and iPad devices by getting developers to put code in their apps that send geolocation and other data from customers back to Flurry. They don't ask customers for consent, violates Apple's privacy rules. It "pissed Apple off".

Even with IadsApple won't block other advertisers but they've decided analytics can only be used for advertising, not to be sent to 3rd parties for sale and for leaking Apple technology. (Steve was fiery mad!)

No excuse not to ask a customer for consent to send private data. Maybe after Apple calms down they'll talk to some of these analytics firms, but it won't be today.

Video after the break! (Again, fiery mad!)

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Steve Jobs at D8 video: Google chose to compete against Apple

Steve Jobs doesn't see platform wars (maybe that's why they lost to Microsoft over PCs!), they just want to make the best products. Google has decided to compete with Apple. Apple took a tiny open source browser (he means KHTML/Konquerer) and made WebKit and left it open source, which is unusual for Apple. Now competitors use it too, WebKit is leading in mobile.

Nokia is still number one in smartphone, RIM number two. Apple still has Google services on iPhone and iPad. Just because they're competing with someone doesn't mean they have to be rude. (Wait, was that a zing at Adobe's ads or Google's I/O trash-talk... or both?)

Video after the break!

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Steve Jobs at D8 video: Flash is dead horse

Steve Jobs likens not supporting Flash to getting rid of the 3.5 floppy disk or HyperCard on the Mac. Adobe never showed them Flash running Fast. Apple didn't think they'd use it. They have limited resources and choose to back horses they think are on the rise and not on their way to the graveyard. Apple didn't use Flash on the iPhone but after they didn't use it on the iPad Adobe rose a stink. Apple didn't talk to press but enough was enough, and so Steve Jobs wrote his open letter, "thoughts on Flash".

(Note: it was probably the ban on cross-compilers, not the lack of Flash on iPad that got Adobe steamed considering how much they'd invested in Flash CS5 packager for iPhone.)

Video after the break!

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Steve Jobs at D8 conference, talks Flash, lost iPhones, Google competition, iPad history

Steve Jobs is live on stage at the D8 - All Things Digital conference being interviewed by Walt Mossberg and Kara Swisher. They're not pulling any punches with the questions, and Jobs is answering in typically direct, quasi-terse form.

Notes after the break!

[Engadget]

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