Jonathan Ive, me thinks you're going to need a bigger mantle, what with all the awards Apple's VP of Design keeps taking home!

This time it's the IDEA (International Design Excellence Awards) handed out by BusinessWeek. In addition to the Gold prize for the original iPhone 2G, Apple also received Gold IDEA's for the MacBook Air and Bluetooth Keyboard, and a Silver for the redesigned iMac. These four -- the most of any company this year -- brings Apple's lifetime IDEA total to 13.

Congratulations!

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At the rate Apple's Vice President of Design keeps winning awards for the iPhone, he's going to need a bigger mantle! Last time it was the unprecedented (and continued!) domination of the uber-elite Black Pencil, now it's the Mobile Data Association 2008 MDA Personal Achievement Award.

Said the judges of Ive's iPhone design:

"It sets the bar very high for all present and future competitors and as such, is shaking the mobile phone industry. We look forward to seeing Ive's design innovation continuing to challenge the mobile world."

They're right. For the last long while, when it comes to consumer electronic design, there's been Apple's Ive and pretty much nobody else.

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The D&AD Black Pencil, an award so prestigious they would rather not give it away at all than give it to just any flashy objet-de-ans, is now joining what must be a mantle-straining load down at Apple Design VP Jonathan Ive's house.

Steve Jobs, Ive, and their iPhone, which has already been cleaning up on the award circuit, secured the creative industry's top prize, with a second award being given to the latest aluminum iMac as well.

This makes 6 total Black Pencils (and "innumerable", if lesser, Yellow Pencils) for Apple and Ive, the most for any company since the D&AD began handing out the trophy instruments back in 1963.

Makes sense. Apple not only cares deeply about design, but understands how form is inextricably linked to function.

Congrats!

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