Developers

Apple cuts minimum iAd purchase price in half

Apple has cut the minimum purchase price for advertisers on its mobile iAd network from $1 million to $500,000 in an effort to appeal to smaller companies and help broaden the mobile advertising platform, according to All Things Digital.

The new entry point is $500,000, a significantly smaller commitment, particularly for smaller brands and agencies that are creating and producing their own iAds.

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Apple announces iPhone, iPad subscriptions for all

While The Daily was first it certainly won't be last, not with Apple announcing their new subscription service is now available to all publishers.

“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing,” said Steve Jobs, Apple’s CEO. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.”

This obviously raises a lot of questions. Will Netflix have to -- and can they afford to -- give Apple 30% of the subscriber revenue? Sure existing subscribers are exempt but if someone downloaded the Netflix app, Apple no longer allows external linking to websites for subscriptions so would Netflix have to offer the same $8 streaming package in-app and split the revenue with Apple? Or is this service meant to be magazine/newspaper specific and not carry over to

Will Apple push this same philosophy to all in-app purchases? They might, given it sounds like that's what caused Sony -- and could cause everyone from Amazon to Hulu -- some consternation. In-app purchases will be lower friction (since outside linking is no longer allowed) for users and with Apple requiring the same or better offers in-app, high-volume goods like eBooks could see their entire profit margin get shifted to Apple. (i.e. Amazon makes 30% on eBooks, Apple wants 30% on in-app purchases. That's not tenable.)

Full press release with all the details after the break, and let us know what you think in comments!

[Apple PR]

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Does Apple need an iPhone nano to stop the ultra-cheap Android invasion?

Android is already the biggest iPhone competitor and if technology and emerging markets combine to create $100 off-contract Android phones, will Apple need an iPhone nano to keep both user and developer mindshare?

Seth Weintraub at Fortune kicked over this latest Android anthill with an article on how cheaper chipsets and Google strategy could align to make those $100 Android smartphones a reality, shoving the migration from feature phone to smartphone into overdrive. That's interesting in established markets like US and EU, where the idea of walking into a store, laying down very little cash, and walking out with a "good enough" handset, sans additional contract obligations, is a mainstream dream come true. In emerging markets in Asia and Africa, that's the gold mine. Forget a PC on every desk and in every home -- soon it will be a smartphone in every hand.

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Apple releases iAd Producer for iPhone, iPad developers

Apple has released and HTML 5 authoring tool called iAd producer aimed at developers and creative houses that wish to build interactive advertisements for Apple's iOS based iPhone and iPad platform.

iAd Producer makes it easy for you to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click.

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Apple reminds developers to get their apps ready for iOS 4.2

Apple sent out an email to developers today reminding them to get their apps ready for the impending arrival of iOS 4.2:

iOS 4.2 will soon be in the hands of millions of customers around the world. Make sure that your iPad, iPhone, and iPod touch apps incorporate all the exciting features in iOS 4.2, including:

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iAd Begins to Crop Up Worldwide

iAd has been usable in the United States and United Kingdom since it was deployed, but now developers are beginning to report that they are seeing ad impressions from other countries as well. Part of this could have to do with the fact that the iPad did not have iAd integration as it didn't run a version of iOS that supported iAd. Seeing as iPad will be receiving iOS 4.2 in the coming weeks as well, perhaps Apple now has reason to roll out iAd to additional countries.

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Apple advises developers to submit their iOS 4.2 apps

Right after releasing iOS 4.2 GM, Apple has begun emailing developers and advising them to submit their updates for the iTunes App Store.

iOS 4.2 SDK GM seed and iOS 4.2 GM seed are now available from the iOS Dev Center. Build, test, and compile your apps with these new releases and submit them for review so they can be ready when iOS 4.2 is available to iPad, iPhone, and iPod touch users.

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Apple tells developers to get their apps ready for iOS 4.2

Get your apps ready for iOS 4.2">iOS 4.2, developers! That's what Apple's new information page says:

iOS 4.2 is coming this November. With iOS SDK 4.2 beta, you can add exciting, new features to your apps including the capability to print directly from iPad, iPhone, and iPod touch. iPad apps can now take advantage of multitasking, Game Center, iAd, and more.

There some additional information about AirPrint as well:

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iOS 4.1 Gold Master now available to developers

Apple has begun seeding iOS 4.1 Gold Master to developers, the final step before the general availability release promised for next week.

In addition to fixes for proximity sensors, Bluetooth, and iPhone 3G performance, it includes Game Center, HD photos, HD YouTube uploads, and TV rentals.

If you're a developer, head on over to developer.apple.com and start downloading. No doubt the App Store will start taking iOS 4.1 compiled binaries any time now...

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Apple releases iOS 4.1 beta 3 for developers

You know the drill, if you're a developer and you want the latest, greatest iOS 4.1 beta 3 for your iPhone or iPod touch, head on over to Apple and get it.

No word yet on what, if any new features it might contain but we're still guessing we won't see anything too spectacular until Steve Jobs takes the stage for the annual iPod and iTunes event in September, and sh

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