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	<title>iMore &#187; embedded video</title>
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		<title>Wanted: Faster, More Powerful iPhone Processor Architect + Embedded Video Engineer</title>
		<link>http://www.imore.com/2009/05/21/wanted-faster-powerful-iphone-processor-architect-embedded-video-engineer/</link>
		<comments>http://www.imore.com/2009/05/21/wanted-faster-powerful-iphone-processor-architect-embedded-video-engineer/#comments</comments>
		<pubDate>Thu, 21 May 2009 11:51:59 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[arm]]></category>
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		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=8677</guid>
		<description><![CDATA[<a href="http://www.macrumors.com/2009/05/21/apple-job-listing-reveals-more-powerful-arm-processors-and-video-processing-for-iphone/">MacRumors</a> has come across an Apple<a href="http://jobs.apple.com/index.ajs?BID=1&#038;method=mExternal.showJob&#038;RID=34691&#038;CurrentPage=6"> job listing</a> for someone with:

<blockquote>
  excellent understanding and knowledge of processor architecture, specifically ARM and its vector unit NEON. Additional Intel SSE or PowerPC </blockquote>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.imore.com/images/stories/2008/11/ipod_touch_faster_iphone_3g.jpg" alt="ipod_touch_faster_iphone_3g" title="ipod_touch_faster_iphone_3g" width="497" height="217" class="aligncenter size-full wp-image-5668" /></p>

<p><a href="http://www.macrumors.com/2009/05/21/apple-job-listing-reveals-more-powerful-arm-processors-and-video-processing-for-iphone/">MacRumors</a> has come across an Apple<a href="http://jobs.apple.com/index.ajs?BID=1&#038;method=mExternal.showJob&#038;RID=34691&#038;CurrentPage=6"> job listing</a> for someone with:</p>

<blockquote>
  <p>excellent understanding and knowledge of processor architecture, specifically ARM and its vector unit NEON. Additional Intel SSE or PowerPC AltiVec is also very helpful. Being able to use processor micro-architecture to write and deliver fast routines is an essential attribute.</p>
</blockquote>

<p>Neon, they remind us, is the brand name for the ARMv7 Cortex, the next-generation of the processor Apple uses in the current iPhone and iPod touch.</p>

<p>What&#8217;s not yet clear is whether Apple will tap the multi-core potential of the ARMv7 Cortex to really shift multimedia performance into the mobile stratosphere. However, another tantalizing glimpse into the iPhone&#8217;s potential future is revealed in a second <a href="http://jobs.apple.com/index.ajs?BID=1&#038;method=mExternal.showJob&#038;RID=34902&#038;CurrentPage=1">job listing</a>, this one for an engineer with:</p>

<blockquote>
  <p>Experience developing embedded image and video processing solutions. Experience developing embedded image and video analysis solutions. Experience working on real-time media and networking applications (WiFi and cellular networks).</p>
</blockquote>

<p>Of course, we won&#8217;t keep our fingers crossed too hard for those <a href="http://www.imore.com/2009/02/11/stream-itunes-videos-iphone-enter-itunes-replay-rumor/">iTunes Replay</a>, <a href="http://www.imore.com/2008/08/21/patents-pondered-podcasts-to-stream-straight-to-the-iphone/">personalized podcast streaming</a>, or <a href="http://www.imore.com/2008/03/27/patents-pondered-apple-poised-to-free-your-tv/">remote DVR access</a> patents Apple has teases us with in the past&#8230;</p>
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