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emerging

Former Apple CEO John Sculley believes Apple needs a cheaper iPhone for emerging markets

The rumor that Apple is currently working on a cheaper low end iPhone for emerging markets is rife at the moment and former Apple CEO John Scully thinks it is a necessity for Apple to do just that. Sculley, who was Apple CEO between 1983 and 1993, believes that Apple must venture into the emerging markets with a low end iPhone if it is to continue its growth.

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