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Not nuking the future

Apple doesn't nuke the future. They don't announce so many new products and services it scorches the market and blots out the shelves. They don't copy and create so many new features and SKUs each year that no one can keep up, and many are left unadopted or simply abandoned.

They have confidence enough to focus, to place a very small amount of huge bets on consumer demand. Rather than dropping every atom and bit imaginable, they carefully line up single shots.

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