After a slight case of premature app-storification, Google Latitude for iPhone is now officially and properly available for download. Those features again:

• See your friends on a map – find out who’s nearby and meet up.
• Share your location continuously with whomever you choose – help friends and family stay in touch with you, even when you can’t take out your phone.
• Control your privacy – share only city-level location, hide your location, or turn off background updating at any time.

Did you get it? If so, let us know what you think, and let us know what you want next, official Gmail app? Google Navigation? Wave 2?

[Free - iTunes link]

A native Google Latitude app for iPhone is soon to be released and should be available in an App Store shortly if it isn’t already. Latitude is a service that uses location-based check-ins to let you track your friends online (with all appropriate privacy guards, of course).

UPDATE: Latitude has been pulled from the Japanese App Store. TechCrunch thinks the release might have been accidental and an official, publicized release could be coming soon. Now back to the original post already in progress…

While not the brouhaha Google Voice was, Google Latitude‘s absence from the App Store had been noticed. Could this mean we’ll finally get a Google Maps Navigation and — dare I say it — native Gmail as well?

Description after the break.

[TechCrunch]

With Google Latitude, see where your friends are right now. Latitude lets you stay in touch with your friends and family by making it easy to share where you are and see each other on a map.

With Latitude, you can:

• See your friends on a map – find out who’s nearby and meet up.

• Share your location continuously with whomever you choose – help friends and family stay in touch with you, even when you can’t take out your phone.

• Control your privacy – share only city-level location, hide your location, or turn off background updating at any time.

Latitude lets you share your location in the background, even when the app is closed or your device screen is locked. Background updating requires an iPhone 3GS or iPhone 4 with iOS 4 or above.

You can also enjoy Latitude from your computer at google.com/latitude to see where your friends are or turn on optional apps such as Google Location History for a personal history dashboard.

Did Apple reject Google Latitude from the App Store because they’re getting ready to launch a similar service of their own… that also uses a front-facing camera? Maybe, maybe not, but Patently Apple found this latest application, and 9to5mac seems to think it’s a possibility:

In Apple’s implementation, it looks like the location data can be carried in an SMS or Instant Message (interesting news in its own right), which can then be opened in the Maps application to show the other person’s location relative to the iPhone user’s. Also, note what appears to be another instance of a front-facing camera on the iPhone image below. We’re calling it now: iPhone 4G (and tablet + maybe iPod touch) get front faing cameras. Who is with us?

We are. At least it makes sense in the iTablet/iSlate, and it’s always near the top of new iPhone hardware feature requests (though would it be WiFi only to prevent AT&T towers from melting?)

Of course, our wishing has never, not ever, made Apple make it so…

Apple spokeswoman Natalie Kerris has sent TiPb a response to the now fully public Google FCC disclosure, which Dieter posted earlier today.

“We do not agree with all of the statements made by Google in their FCC letter. Apple has not rejected the Google Voice application and we continue to discuss it with Google.”

So it’s either Apple-said/Google-said, some broken-telephone (the irony!) between the two companies, or a mix of both?

Regardless of the “was it rejected or is it still being studied” tempest, Google Voice and Google Latitude remain absent from Apple’s App Store, and all companies seem to agree on the reason: they duplicate what Apple considers to be core functionality of the iPhone, and that’s something Apple currently doesn’t want to see duplicated.

Since it’s Apple’s product, that’s their prerogative (especially if they consider Google competitive in this space), though if Google Voice and Google Latitude are features a user needs, they’re not going to consider an iPhone. When/if that becomes a huge portion of the user base, Apple may have to reconsider. Either way, Google is still going ahead with WebApp versions for now and everyone else is just going to have to wait and see..

In a post on their official blog, Google has let the world know that, “in the interest of transparency,” they’re allowing the FCC to comply with a Freedom of Information Act request to fully publish their response about the whole Google Voice Rejection Brouhaha, and it’s an interesting read, to say the least. You can grab the PDF of the letter right here.

The letter, which had been previously redacted, claims that not only did Apple fully reject both Google Voice and Latitude, but the rejection came after conversations between top executives, including Phil Shiller. This contradicts Apple’s claim that they had not rejected the apps, but merely reviewing them in a more extensive way.

The reason for the rejections (as Google calls them) is what you probably expected: “duplicate functionality.” Google writes:

Apple’s representatives informed Google that the Google Voice application was rejected because Apple believed the application duplicated the core dialer functionality of the iPhone. The Apple representatives indicated that the company did not want applications that could potentially replace such functionality

The story is much the same for Google Latitude, but has a bit more shadenfreude to it since the functionality that’s being duplicated is “a version of Google Maps.” Google also details the dates of calls, emails, and in-person conversations between Alan Eustace of Google (VP of Engineering and Research) and Phil Schiller of Apple (VP of Worldwide Product Marketing, but you knew that).

So… the worm and turned and Google’s letting the world know they feel rejected. How do you feel after this latest development?

Google Latitude — the service that either allows you to keep track of your friends or be stalked by stalking stalker types, depending on your point of view — is finally available for the iPhone and iPod touch. No, it’s not built into Google Maps as part of iPhone 3.1 with push update capability. No, it’s not built into Google Mobile app. No, it’s not even set up as an iPhone app in and of itself.

Google Latitude is a WebApp and it runs in Mobile Safari using the iPhone 3.0 geoLocation feature.

Apparently Apple, in their infinitely-looped wisdom, hasn’t yet deigned (or Google wouldn’t yet offer them the chance?) to build it into Maps, and Apple decided it would be too confusing to users to have another app on the iPhone thats shows the same Google maps. (And it’s not when simply framed by mobile browser chrome? Sigh.)

While Google inarguably makes among the best iPhone WebApps in the business, this doesn’t strike us an ideal solution. Still it is a solution for iPhone users desperate to get their Latitude on. Until Apple gets their act together on this, here’s official word from the blog:

Our Latitude web app provides all the core functionality you might expect: you can see the location of your friends on a map and modify your privacy settings so that you control how your location is shared and with whom. In fact, if my friends and colleagues back in London haven’t yet noticed my absence, they’ll see in Latitude that I’m currently vacationing on the beach in Australia. Hi guys, remember me!?

[...] To try Google Latitude, type google.com/latitude into your iPhone’s browser. And if you miss the experience of launching the app directly from your home screen, you can add a bookmark to the home screen by opening Latitude in Safari and tapping the + icon > Add to Home Screen > Add.

Wonder if Steve Jobs is already using it to follow Eric Schmidt….?

Google recently announced their Latitude service, which lets you and your friends share your location, and while they’ve made it available to some platforms, the iPhone version hasn’t surfaced yet… Or has it?

A tipster has sent us a photo of what looks to be Latitude integrated into the iPhone Map App. Now, we know that Apple, not Google created the Map app. Based on Google’s back-end data, to be sure, but Apple made the interface. So, if Latitude is coming by way of Maps, Apple is going to have to be the one who releases it — and that means it won’t be until another firmware update (2.3 at the earliest, 3.0 at the outside).

However, last we heard Google was going to release it themselves, as part of their awesome (yet controversial) Google Mobile App. If that’s the case, unless they’re planning a massive redesign that happens to look just like the Maps app, then we’re not sure what we’re really looking at up there.

What do you think? Real? Real fake?

And either way, would Latitude be better combined with Maps than with Google Mobile?

The official Google Blog has announced that its location-based Latitude service is on it’s way:

with Latitude, not only can you see your friends’ locations on a map, but you can also be in touch directly via SMS, Google Talk, Gmail, or by updating your status message; you can even upload a new profile photo on the fly. It’s a fun way to feel close to the people you care about. [...] Ready to share your location? If you have a mobile smartphone, visit google.com/latitude on your phone’s web browser to download the latest version of Google Maps for mobile with Latitude. Latitude is available on Blackberry, S60, and Windows Mobile, and will be available on Android in the next few days. We expect it will be coming to the iPhone, through Google Mobile App, very soon.

Interesting that it’s coming to the App Store available Google Mobile App (which added the Voice Search feature recently) and not the built in Google Maps app (which Apple develops and would require a firmware release to update).

See the video above for important privacy information. And we have to ask, is this a fun and convenient toy, or the next step towards “Big Brother” all hidden up in “Little Brother” clothes? Is Google parsing all your friends’ and family’s location useful, or terrifying?