One of the greatest tricks Apple pulled off at the iPhone 4 press conference was changing the dialog from death-touch -- a single point of antenna trouble on iPhone 4 -- to death-grip -- a device-wide point of antenna trouble faced by the entire industry.
Apple for their part did cop to making iPhone 4's point of attenuation very external and incredibly visible. Steve Jobs called it "x-marks the spot", but then Apple very quickly moved on from this death-touch to a wider death-grip and demonstrated it on handsets from RIM's BlackBerry to HTC's Droid to Samsung's Windows Mobile.
I initially thought this was a mistake on Apple's part -- that they were spending too much time deflecting onto the competition. Turns out I underestimated Apple, but not as badly as the competition. What Apple very neatly managed to do there was conflate their own widely reported iPhone 4 death-touch into the very real but widely under-reported death-grip phenomena that does indeed affect the entire industry.
What's more, by those very competitors responding that the death-grip either didn't affect their devices, was minimal at best, or wouldn't affect future devices, they cinched it for Apple. They became part of the problem. Why?