Iads

Anyone with an Apple ID can now create iAds

If you’re reading this, you probably have an Apple ID. And that means you can now open an account with iAd Workbench. You, too, can be a digital Mad Man! Before today, you had to be a registered mobile app developer to take advantage of Apple’s iAds. By lowering the barrier to entry, Apple falls more in line with the likes of Facebook and more recently Twitter in competing for advertising dollars. Only question now is what do you have to sell?

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Apple hires Adobe exec Todd Teresi to oversee iAd program

Adam Satariano from Bloomberg tweeted that Apple has hired away Todd Teresi from Adobe to lead their iAd program.

Apple has hired Adobe's Todd Teresi to head iAd. Story coming....

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Head of iAds leaving Apple to join Highland Capital

Technology blog *All Things D" reports that Andy Miller, VP of Apple's iAd mobile advertising division, is leaving to join venture capital firm, Highland Capital.

Miller came to Apple as part of the Quatro Wireless acquisition, which Apple purchased after losing out on AdMob to Google. He reported directly to Steve Jobs. iAd, however, has faced a number of issues and hasn't exactly set the mobile ad world on fire.

No word yet on who will replace him.

[AllThingsD]

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Toyota release official Jailbreak Theme

Toyota have released a jailbreak theme in Cydia to advertise their new 'Scion 2011' car range. The theme is available for free in Cydia, by searching for Scion 2011 Theme. The theme itself includes wallpapers of the 4 different models of Scion (tC, iQ, xB and xD) which you can choose for your homescreen or lockscreen, it also includes custom buttons and a custom slider.

Will you be downloading this theme? How many other major companies will follow suit, and start to advertise to the jailbreak community? And will Apple have any response to this, given advertising dollars are now on the line?

[ModMyi]

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Did Apple make a mistake with free apps?

Manton has an interesting post up where he theorizes that a lot of the problems we've seen in the App Store, from the across the board 30% revenue cut Apple requires for paid apps, to in-app purchases, to iAds, and now subscriptions can all be traced back to Apple's decision to host free apps for free. In other words, that the cost of approving, hosting, marketing, and delivering free apps is high enough that Apple is struggling and stumbling to make enough off paid apps and content to cover it.

When Steve Jobs said it, offering free apps for so little seemed almost foolish, like Apple was compensating for the high 30% by giving too good a deal to free apps. Why not charge some hosting fee? Or why not give up exclusive distribution and let free apps be installed directly by the user without forcing everything through the App Store? Unlimited bandwidth, promotion in the store, and everything else just for the $99 dev program fee was a pretty good deal. And now I wonder if Apple hasn't been backpedaling ever since, trying to make up for that mistake.

So in order to run the App Store at just over break-even -- as Apple reports they during their financial results -- they need to earn enough off paid apps to defray the cost of free apps. They also have to make sure they don't lose revenue -- they can't let developers offer free apps, shouldered by Apple, with ads that make money for Google or that use subscriptions or other forms of outside payments as a way to circumvent the revenue sharing. (Which is why we said from the beginning Apple couldn't charge less than 30% for subscriptions or every paid and in-app purchasing app that could would just switch to subscriptions in order to keep more of the revenue.)

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iAds now being served to iPad

Been missing those iAds on your iPad? Well, maybe if you were a developer you we

Ad Rich Media Ads. Now Being Served to iPad.

iAd rich media ads are now being served to iPad apps on the U.S. App Store, redefining mobile advertising with rich, immersive ads that take advantage of the 9.7 inch LED-backlit display. Make the most of this growing opportunity now. Learn how you can join the iAd mobile advertising network and generate more revenue with iAd.

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Apple cuts minimum iAd purchase price in half

Apple has cut the minimum purchase price for advertisers on its mobile iAd network from $1 million to $500,000 in an effort to appeal to smaller companies and help broaden the mobile advertising platform, according to All Things Digital.

The new entry point is $500,000, a significantly smaller commitment, particularly for smaller brands and agencies that are creating and producing their own iAds.

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Apple releases iAd Producer for iPhone, iPad developers

Apple has released and HTML 5 authoring tool called iAd producer aimed at developers and creative houses that wish to build interactive advertisements for Apple's iOS based iPhone and iPad platform.

iAd Producer makes it easy for you to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click.

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Apple

Interested in how Apple is advertising iAds to advertisers? Well they've got a brand new highlight video up on Apple.com that'll give you a good idea. The emotion of TV. The interactivity of digital. The power of Mobility. Indeed.

We only have two questions. Was it made with iMovie 11's trailer feature, and is it enough to get Mad Men-types to buy buys in hopes of attracting buyers?

[Advertising.Apple.com via SAI]

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Adidas pulls out of $10 million iAd deal?

According to a couple of mobile industry executives, Adidas has pulled out of their $10 million deal with Apple to provide ads from the shoemaker under Apple's iAd mobile advertising platform. This comes after Chanel, one of the companies included as a partner in the initial iAd launch, cancelled their own campaign. From Business Insider:

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