Ieconomy

New York Times explores patents of mass destruction, once again focuses on Apple and misses the broader story

Patents, the weaponizing of patents in particular, and the weaponizing of patents by Apple in particular is the latest in the the New York Times' curious iEconomy series. This, the 7th installment, is penned by Charles Duhigg and Steve Lohr, and once again, rather than explore the real problems with patent litigation, the Times instead chooses focus on Apple and its lawsuits against Android partners. They once again focus on Apple to the detriment of the real, pervasive problem.

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New York Times slams Apple Retail. Kinda.

Apple enjoys tremendous marketing benefits from the attention they attract as one of the most popular brands, and successful companies in the world. So it's only fair they also enjoy the equal and opposite results of that attention -- a burning spotlight on their every flaw, real and imagined. Once again, The New York Times turns that burning spotlight on Apple, this time examining Apple Retail.

Unfortunately, like the rest of their iEconomy series on Apple, the packaging continuously undermines the importance of its subject matter. Let's look at the headline:

Apple’s Retail Army, Long on Loyalty but Short on Pay

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