Apple enjoys tremendous marketing benefits from the attention they attract as one of the most popular brands, and successful companies in the world. So it's only fair they also enjoy the equal and opposite results of that attention -- a burning spotlight on their every flaw, real and imagined. Once again, The New York Times turns that burning spotlight on Apple, this time examining Apple Retail.
Unfortunately, like the rest of their iEconomy series on Apple, the packaging continuously undermines the importance of its subject matter. Let's look at the headline:
Apple’s Retail Army, Long on Loyalty but Short on Pay
