Another idea we've been talking around a lot, both in articles and on the iMore show and the Iterate podcast, is the future of Apple's virtual personal assistant, Siri and what it means for current graphical user interfaces. While working on the iOS 6 Siri previews, however, it began to coalesce. Watching the WWDC 2012 keynote, Apple senior vice president of iOS, Scott Forstall showed off the updates planned for Siri in iOS 6, and used an interesting turn of phrase -- "you can even tap to watch the trailer right here in Siri".
Not "using Siri". Not "with Siri". "In Siri."