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Ipad Commercial

Apple airs new commercial: iCloud Harmony

Apple has just released a new iCloud-themed commercial aimed to show the advantages of their push and store network. The commercial begins with an iPhone user tapping "Use iCloud", then buying an album. Cut to an iPad where the music automagically downloads as well. Cut to a MacBook Air and the music is also downloading there.

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Apple airs new iPad 2 commercial -- We Believe

Apple has released a new commercial for the iPad 2 called We Believe. In what feels like a sequel to the first iPad commercial, What is iPad?, it focuses on Apple's belief that "Technology Is Not Enough", and that you have to go beyond the technology (and specs!), to make the experience, more delightful (and dare we say it -- magical).

You can find the full advert after the break, and let us know what you think.

[Apple on YouTube]

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New iPad commercial is magically... iconic!

I wasn't sure we'd see another iPad commercial after the holidays and before iPad 2 but Apple has gone and made their revolutionary and magical tablet... iconic!

This one starts off Fresh (old school scratching on a new fangled virtual turn-table), and dives into Tickets (an American Airlines app being scanned), News (the Wall Street Journal, 'natch), Stories (showcasing iBooks new picture books), 60,000+ apps (App Store), Students (writing in Pages), Teachers (marking up the paper with an A), Hollywood (using a virtual scene marker), and Iconic (Marilyn Monroe in the Vanity Fair app).

Interesting if curious mix, who is Apple trying to appeal to with this one? Official video after the break!

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Apple's latest iPad ad is magically... Amazing

Apple's latest iPad commercial is "Amazing" and highlights iOS 4.2 including creating (Pages), printing (AirPrint), vital, ideas (email), multitasking, facts, figures (Numbers), and of course... amazing (Toy Story).

UPDATE: Apple's official version of the video, below!

[Thanks Trevor!]

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Apple's new commercial says iPad is... magically electric

Apple has debuted the third commercial in their iPad is... series, this time saying iPad is electric. This follows delicious and musical. Qualities highlighted this time include cinematic, elementary, academic, full-size (zing!), presenting, bought, sold, fantasy, and the eponymous electric.

Ironman 2 is shown off via the Video app, streaming iTunes U podcasts make an appearance as does the Mail app, Ebay, Epic Citadel, and some others (can you name them all?)

While iPhone 4 commercials have skewed towards the nostalgic and feature-centric, Apple is keeping iPad commercials squarely aimed at the experiential (until they add cameras to iPad 2?)

Check out the video after the break and let us know what you think.

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Apple's latest iPad add is... magically musical

Apple's latest iPad ad keeps going with the apps and the verbiage, this time rounding off medical, live, musical, work, play, memories, social, magazines, and historic.

Not magical though, at least not like last time.

Numbers is just one of the apps highlighted. Can you name them all?

Video after the break!

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Apple posts new "What is iPad" TV commercial

Apple has released their second iPad TV commercial and it focuses on "what is iPad?". The voice is older and more gravelly. The music is slower and more deliberate. Just like the iPad, it takes its time. It also focuses the imagery on idealized use cases and puts the attention where it should be -- on the features.

iPad is thin. iPad is beautiful. iPad goes anywhere and lasts all day. There's no right way or wrong way. It's crazy powerful. It's magical. You already know how to use it. It's 200,000 apps and counting. All the world's websites in your hand. It's video, photos, more books than you can read in a lifetime. It's already a revolution and its only just begun.

It's an interesting direction for Apple advertising. Seems like smart one too.

Video after the break.

[Apple.com via MacStories, 9to5Mac, MacRumors]

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