Ipad Vs Surface

iMore show 320: Selling trucks

Rene and Jim Dalrymple of The Loop talk the October iPad event, the iPad mini, Microsoft Surface, and the difference between the two types of compromises and companies.

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Why Microsoft's Surface needs to beat the iPad

Microsoft has now officially announced the Surface -- more specifically the Microsoft Surface for Windows RT and the Microsoft Surface for Windows 8 Pro. The difference in branding between Apple's disyllabic iPad and Microsoft's mouthful of a brand highlights the almost diametrically opposed philosophies behind the two approaches as well.

iPad is singular and mobile native. Surface is bifurcated and seeks to bridge the divide between mobile immigrant and native. iPad is the epitome of Steve Jobs' obsession to simplify and democratize computing, desperate to dent the universe and drag the mainstream into the future. Surface is the epitome of Steve Ballmer's obsession with Windows, a Microsoft wounded and waylaid by anti-trust desperate to maintain some of their desktop relevance in the age of internet and interconnected devices.

Microsoft bet big on Windows, and with muscle and resolve they won what was up until now the biggest prize in technological history. But they lost badly on the internet. They've been bloodied in media, though the fight is far from over. And their mobile strategy has seen them ground-and-pounded through a mess of partnerships, Kins, and new partnerships.

Now they have Surface. And now they have to win.

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Are you considering a switch from iPad to Microsoft Surface?

While both the well established Apple iPad and the newly announced Microsoft Surface are thin, powerful tablets of generous size, that seems to be about all they share in common.

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Microsoft announces all new 10.6-inch Surface, a tablet competitor to iPad

Microsoft CEO Steve Ballmer has just announced the all new Microsoft Surface, a Windows 8 tablet competitor to Apple's iPad. Microsoft's original Surface was a "big ass table" that mainly gained traction as a product placement on TV shows. This ain't that.

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