Iphone 4 Event

Apple lowers iAd buy-in rate, increases revenue sharing

Apple has made a couple of adjustments to its iAd mobile advertising platform for iPhone, iPad and iPod touch, including significantly lowering the buy-in price to $100,000 -- down from $500,000, which was already down from $1,000,000 -- and to increasing developer revenue sharing to 70 percent -- up from 60 precent.

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TiPb Live Podcast #94 -- iPhone 4.0-boy!

Join Rene, Phil, and Keith for post-iPhone 4.0 event analysis on multitasking, app folders, iBooks for iPhone, Game Center social network, mail enhancements, enterprise enhancements, iAds, and more. Listen in!

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50 million iPhones sold + 35 million iPod touches = 85 million iPhone OS devices

Steve Jobs reported today that Apple had sold 50 million iPhones and 35 million iPod touch for a grand total of 85 million iPhone OS devices on the market (okay, 85,450,000 including the iPad).

Jobs said this was a great target for developers. He's right. No matter how many complaints there are about iPhone OS and Apple's stewardship thereof, that's a tremendous install base of devices that can pretty much all run the same OS (give or take a few features here or there) and same apps.

That's huge.

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450,000 iPads sold, 600,000 iBooks, 3.5 million apps downloaded

As part of the iPhone 4.0 sneak preview event today, Steve Jobs announced some numbers about iPad sell-through to date (meaning Saturday to Thursday):

  • 450,000 iPads were sold. Best Buy was out of stock and Apple Retail was selling them as fast as they could get them.
  • 600,000 iBooks downloaded (which includes free Project Gutenberg titles, no doubt).
  • 3.5 million iPad apps download (ditto free apps).

Initial surge and early adoption or not, all in less than a week on the market has to be termed a success.

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iPhone 4.0 feature page, Keynote video now online

Apple.com has posted not only a page touting over 100 (!) new user features for iPhone 4.0, but streaming video of today's iPhone 4 Sneak Preview event is also now available, as is the higher quality download in Apple's Keynote podcast feed [iTunes link]

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iPhone 4.0 beta now available to developers: brings 1500 new APIs

iPhone 4.0 beta 1 is now available to developers via http://developer.apple.com/ and it doesn't just bring the 7 "tent-pole" features announced so far for consumers, it brings 1500 new APIs to developers including some we've been waiting for for a long time:

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Reminder: We won't see all iPhone 4.0 features until WWDC in June

While Apple announced 7 tent-pole features for iPhone 4.0 including multitasking, folders, mail enhancements, iBooks, Enterprise features, Game Center social network, and iAd mobile advertising platform, it's important to remember we won't get the final feature set for iPhone 4.0 until Apple's World Wide Developer Conference (WWDC) this June.

Last year Apple showed off a lot of features for iPhone 3.0 in March, but it wasn't until WWDC that we saw features specific to the new iPhone 3GS hardware -- video recording, VoiceOver, compass, Voice Memo app, etc.

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Are you happy with Apple's iPhone 4.0 announcement?

Are you happy with the iPhone 4.0 announcement?surveys

The waiting is over, the iPhone 4 sneak preview event is done, the features (so far) are known, and all that's left now is to ask you -- are you happy with iPhone 4.0? Did you get what you wanted, enough of what you wanted, or did you leave feeling unsatisfied?

Let us know in the poll and expound in the comments!

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Apple announces iPhone 4.0, beta today, iPhone/iPod touch in summer, iPad in fall

Apple has announced iPhone 4.0, available for developers in beta form starting today and arriving for iPhone and iPod touch users sometime this summer, and iPad users in the fall. Highlights of the latest version of the mobile OS that powers the iPhone, iPod touch, and iPad include the following 7 "tentpoles":

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Apple shows off iAd mobile advertising platform

Steve Jobs thinks current mobile advertising sucks and Apple's answer for iPhone OS 4 is iAd, an HTML5 platform that gives developers a 60% cut of revenue and provides... what basically looks like ads as apps.

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