Iphone Ad | iMore

Give me some space!

Turn your Nintendo Switch into the ultimate console with a microSD card!

A closer look

Everything you need to know about the AT&T Unlimited plan

Users Guide

The third public beta for iOS 10.3 is here! This is how you get it

User Guide

Apple releases third public beta of macOS Sierra 10.12.4

iMore Offers

Get a lifetime of unlimited mobile backup from iDrive for $19.99

Beta time!

Apple releases third developer beta of iOS 10.3

Everything you need to know!

iPhone 8 will reportedly feature 3D-sensing FaceTime camera

Developers only!

tvOS 10.2 beta 3 now ready for developers

Developers only!

Apple releases third beta of watchOS 3.2 to developers

What you need to know

Four new iPad Pro models could be coming in March

Enter now!

We're giving away the new full-grain leather slim wallets from Pad & Quill

From 'OW' to 'WOW'

Hi, I'm an iPad Pro! β€” 'We hear you' brings classic feel to new ads

Touch ID for all!

Why Touch ID makes the MacBook Pro the best Mac ever

🐣 + 🍍 + πŸ’Ž = πŸ‰

PokΓ©mon Go Gen 2 Guide β€” New info!

Click. Swoon.

Billboard's cover: Shot on iPhone 7 Plus Portrait Mode

bye bye birdie

How to delete your Twitter account 🚫πŸ₯

SWITCH IT UP

Nintendo Switch FAQ: Everything you need to know!

iOS Gaming Weekly

Here are the best new iPhone games out and on sale now!

Mastering AirPods

How to use your AirPods when you're offline

ALL EYES ON HOME

Why you might (and might not) want an indoor security camera in your home

< >

Order: BeatsX | AirPods | MacBook Pro | Order iPhone 7: Apple | Verizon | T-Mobile

Iphone Ad

Apple airs new iPhone 5 commercial, Dream

Apple has aired a new ad for the iPhone 5, this time focused on the Do Not Disturb feature that lets you turn off Notification Center alerts for set periods of time.

More →


New iPhone 4 ad focuses on Every great thing about Retina Display

Apple has just posted a new iPhone 4 commercial, this one called "Every" and focused on the 960x640 Retina Display.

Calling it the highest resolution phone screen ever, it shows zooming in on a photo of a child's freckled face, the Pixar(!) movie Up, the calligraphic logo-type of the New York Times, highlighting in iBooks, the official Twitter for iPhone app, CoverFlow in the iPod app, Epic's amazing Unreal engine, and a home video.

It also confirms Apple has gone full circle from focusing on features for the original iPhone 2G, to focusing on apps for iPhone 3G and iPhone 3GS, to once again focusing on features for iPhone 4 like FaceTime and now Retina Display. It makes sense as competition first caught up to (and exceeded) features of previous models and are now beginning to catch up on apps. Reframing around the brief window of feature advantage iPhone 4 enjoys and adding in a big fat helping of emotional resonance will solidify the already iconic Apple brand in customers' minds.

The only question is, as Retina Displays and video calling becomes the norm, what's the next differentiator for Apple? AirPlay?

UPDATE: Mark Gurman over at 9to5Mac checked out the Twitter IDs shown off in the video, and sure enough, the accounts are real. The people on the other hand... we doubt it.

Video after the break.

More →