Apple is keeping up the transition from "app for that" to showing how the iPhone makes its users lives better with three new TV commercials -- Family Man, Dog Lover, and Backpacker

• Family man showcases the built-in Photo app with a video of a child's birthday, the App Store and purchasing Jamie Oliver's 20 minute meals [$7.99 - iTunes link] for cooking, and Elmo's Monster Maker [$3.99 - iTunes link] for the kids on a car trip, and Viper SmartStart [free - iTunes link] for opening the car trunk.

• Dog lover highlight PetFinder.com [free- iTunes link] to help find that perfect dog, Facebook [free - iTunes link] to share the picture with friends, Hey Walkies [free - iTunes link] to find a place to run, and iCam [$4.99 - iTunes link] to stream the whole thing.

• Backpacker kicks off a trip to spain by finding a place to stay HostelWorld.com [free - iTunes link], sending back pictures with the built-in Photo and Email apps, and using the App Store to download Jibbigo speech translator English to Spanish [$24.99 - iTunes link] for automagic communication.

(Unfortunately, we don't think there's an app for the bill that would come from all that roaming data...)

After a brief respite showing off iPhone 3GS features, Apple has returned to their now familiar "App for That" playbook with two new TV spots, one focusing on Share and the other on Travel.

Share shows off photo transfer with Mover [Free - iTunes link], contact transfer with Billionth App Downloaded Bump [Free - iTunes link], and multi-player gaming with Scrabble [$4.99 - iTunes link]

Travel promenades with Rick Steves' Historic Paris Walk [$4.99 - iTunes link], goes underground with Paris Metro 09 [$4.99 - iTunes link], and sends back the fun with Postman [$1.99 - iTunes link]

Turned on my TV last night and what did I see? A new iPhone commercial showing off apps to me!

Still on the "There's an App for That" theme, these new commercials are titled Itchy, Office, and Student. Here's the list and the iTunes App Store links:

• Itchy features Compass Go ($1.99), iBird Explorer Plus ($19.99), and Howcast (FREE)
• Office features Credit Card Terminal ($49.99), Print & Share ($6.99), and FedEx (FREE)
• Student features Apartments (FREE), SnapTel (FREE), and Photogene ($2.99)

Interesting mix of premium and FREE price points there Apple! (And thanks for keeping things on the low end for the students). Check them out on Apple.com, and if you like what you see, get yourself to the App Store.

This is a huge coincidence since we just had our App vs App: Shazam vs Midomi on TiPB. I love these commercials since they are so simple and really show what the iPhone can do. Well, since I think most carbon-based life forms know what the iPhone is, it is time for Apple to show how the App Store's apps can make a difference in your life. 

Apple has had a recent sting of new ads from baseball to finding a place to eat. This ad deals with [iTunes link] Shazam, a free app that allows you to hold your iPhone up to a music source, and Shazam will tell you what the song is and give you links to videos and even a link to the song on iTunes.

How cool is that?

iPhone ads show cool things being done easily. Case in point, the latest spot featuring Loopt.

Stay in touch with your friends. That's the iPhone. Done.

Maybe that's why the iPhone ranks #1 in satisfaction?

Check out the add via Apple.com

Major League Baseball's App for the iPhone has been in the news due to a price drop -- and the little controversy surrounding it's seasonal expiry -- as of late. Well, now Apple has thrown a huge spotlight onto it again, this time likely hoping to ride the playoff popularity wave.

For baseball fans who want their fix when they want and where they want, the commercial gets it right: "game changer" indeed.

Check it out at Apple.com

Already seen Dark Knight like 5 times and itching for some new content to fill your Saturday night? Well, if you're into short form, Apple has your fix of three all new, all App Store-focused new iPhone ads.

Featuring Lonely Planet phrases, the Cro-Mag rally game, and the location aware Vicinity app, the ads highlight how quickly and elegantly App Store downloads and installs work (insert your own crash joke here), and how the Phone App is still king -- interrupting your conversation, gaming, and sightseeing whenever a call comes in.

Continuing to showcase function -- almost the polar opposite of the Mac "Switcher" ads -- these make for a pretty smart next step in iPhone marketing, especially when it comes to the new tag line:

This changes everything.