Why did Steve Jobs show up on an Apple financial results call, something he's done in the past but doesn't typically do, and more importantly why did go all Samuel L. Jackson on RIM's BlackBerry and Google's Android, something not typically done on any results call? After all, there's an Apple event coming up on Wednesday where no doubt Jobs will be center stage, in front of almost the entire blogsphere and half the internet at large. Why not wait for then?
Because this was about mobile and about iOS, and about iOS' place in mobile, and Wednesday is purely Back to the Mac. The next iOS-centric event likely won't be until January 2011 for iPad 2 and by then the all-important holiday quarter will be over, RIM's BlackBerry Playbook will be closer to launch, a million more Android devices will be on the market, and Microsoft and Palm might be getting back into the game.
Right now, today, Apple posted unbelievable numbers -- 14.1 million iPhones sold and 4.1 million iPads -- they beat RIM's BlackBerry numbers this quarter and given the way Jobs was strutting, they likely beat the numbers of every Android device sold as well. This was Jobs on top of the mountain, seizing the high ground, and striking.