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	<title>iMore &#187; keywords</title>
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		<title>Apple Improves iTunes App Store Search, Asks Developers for Keywords</title>
		<link>http://www.imore.com/2009/07/29/apple-improves-itunes-app-store-search-asks-developers-keywords/</link>
		<comments>http://www.imore.com/2009/07/29/apple-improves-itunes-app-store-search-asks-developers-keywords/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 13:49:10 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[App Store Apps]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[itunes connect]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[state of the apps]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=10207</guid>
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<a href="http://www.appleinsider.com/articles/09/07/29/apple_adds_keywords_to_app_store_additions_for_easier_search.html">Apple Insider</a> is reporting that iPhone developers have been contacted by Apple and asked: 

<blockquote>
  enter up to 255 characters worth of keywords, separated by commas, which will be used for </blockquote>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.imore.com/images/stories/2009/07/photo8.jpg"><img src="http://www.imore.com/images/stories/2009/07/photo8-266x400.jpg" alt="iTunes App Store Search" title="iTunes App Store Search" width="266" height="400" class="aligncenter size-medium wp-image-10208" /></a></p>

<p><a href="http://www.appleinsider.com/articles/09/07/29/apple_adds_keywords_to_app_store_additions_for_easier_search.html">Apple Insider</a> is reporting that iPhone developers have been contacted by Apple and asked: </p>

<blockquote>
  <p>enter up to 255 characters worth of keywords, separated by commas, which will be used for search in the App Store on the iPhone and iPod touch.</p>
</blockquote>

<p>They&#8217;re told this must be completed via iTunes Connect &#8220;as soon as possible so your application can continue to be successfully located on the App Store&#8221;. What, if any measures are in place to prevent more ethically challenged developers from misappropriating key words (i.e. using names of competing products or unrelated yet popular terms) remains to be revealed.</p>

<p>Additionally, Apple Insider says search results have improved in general, a query for &#8220;EA&#8221; now returning 18 results for Electronic Arts games rather than previous results that included unrelated games using an abbreviation for &#8220;each&#8221;.</p>

<p>Baby. Steps.</p>
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