Apple mocking seems to be the hot trend among rival manufacturers of late, and the latest to jump on that bandwagon is Amazon with this, the latest ad for the Kindle Fire HDX 8.9. Can you tell who it's parodying? As with all efforts in this regard, the point comes across that the rival tablet is somehow better than the iPad Air based on a smattering of hardware or software features.
Not to be outdone by Apple dropping newly updated iMacs in a press release this morning, Amazon has just done the same with their Kindle Fire line of tablets. The best front-end to the Amazon storefront you can get, the Kindle Fire is one of the few really good, really mainstream-friendly alternatives to the iPad on the market. You can only buy it in a handful of countries, which is unfortunate but a byproduct of their business model which requires digital content be available to subsidize the upfront cost.