App Cubby's Launch Center Pro is the newer, shinier, big brother to the existing Launch Center app, built with a new kind of power user in mind. The original Launch Center was a great attempt at organizing and enabling URL schemes. URL schemes are a limited way -- and currently the only way -- for apps to send actions to each other in iOS. Many apps support them and the net result is that Launch Center allows users to pre-program certain actions (for instance launching IMDb and immediately grabbing current showtimes for your area) in a list form. In other words, it let you launch actions, not just apps. It was a great start and Launch Center Pro builds on this pedigree, but adds a entirely new level of customization that new users will immediately find accessible, but fiddly (and I mean that in the best way possible) users will dive into and love.