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	<title>iMore &#187; lite</title>
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		<title>How Should Apple Handle App Store Demos?</title>
		<link>http://www.imore.com/2009/02/09/apple-handle-app-store-demos/</link>
		<comments>http://www.imore.com/2009/02/09/apple-handle-app-store-demos/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 12:44:26 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[App Store Apps]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[bgr]]></category>
		<category><![CDATA[demo]]></category>
		<category><![CDATA[erica sadun]]></category>
		<category><![CDATA[lite]]></category>
		<category><![CDATA[state of the apps]]></category>

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		<description><![CDATA[There are no demos available in the App Store, we know this. No try before you buy, no download now, pay later. According to Erica Sadun at <a href="http://arstechnica.com/apple/news/2009/02/app-store-lessons-apple-clarifies-upsell-policy.ars">Ars Technica</a>,]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.imore.com/images/stories/2008/08/jobs_speaks_app_store.jpg" alt="" title="jobs_speaks_app_store" width="400" height="256" class="aligncenter size-full wp-image-3757" /></p>

<p>There are no demos available in the App Store, we know this. No try before you buy, no download now, pay later. According to Erica Sadun at <a href="http://arstechnica.com/apple/news/2009/02/app-store-lessons-apple-clarifies-upsell-policy.ars">Ars Technica</a>, even mentioning demo in your verbiage, like beta, will get you a swift kick in the rejection button. Free &#8220;Lite&#8221; versions are the only way to go.</p>

<p>Zach Epstein over on the <a href="http://www.boygeniusreport.com/2009/02/08/rumblings-resurface-regarding-lack-of-app-store-trials/">Boy Genius Report</a> wonders out loud why Apple, in its infinite usability, can&#8217;t create a mechanism where Apps get downloaded free, and then expire after a short period of time unless you decide to buy and keep them.</p>

<p>So, does Apple really not know how to handle App Store demos yet? Or do they suspect, as TiPb does, f that demos would kill the $0.99 novelty App (and CrApp) impulse-buy business dead? After all, how many would really not tire of the gags before the demo period expired?</p>

<p>I&#8217;ll fess up that the Lil John &#8220;YEAH!&#8221; &#8220;OKAY!&#8221; &#8220;WHAT!&#8221; travesty App would never have eaten my $0.99 had there been a demo! What percentage of Apps you&#8217;ve bought, do you think having had a demo period wouldn&#8217;t have made sure you <em>didn&#8217;t</em> buy instead? </p>
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