MediaMemo is saying Time Inc. is having trouble setting up their own subscription service for a Sports Illustrated iPad magazine app:
Last month, the publisher was set to launch a subscription version of its Sports Illustrated iPad app, where consumers would download the magazines via Apple’s iTunes, but would pay Time Inc. directly. But Apple rejected the app at the last minute, forcing the Time Warner (TWX) unit to sell single copies, using iTunes as a middleman, multiple sources tell me.
First, at the iPhone 3.0 event in 2009, Apple showed off App Store subscriptions for magazines alongside in-app purchase, but while in-app purchases are now fairly common, I'm hard pressed to find a showcase example for App Store subscriptions. What happened to them? Are publishers not eager to embrace them or has Apple not provided the mechanism?