According to Business Insider, both AT&T and Verizon have decided to drop the lawsuits over Verizon’s hilarious controversial “Map for That” commercials. AT&T believed the commercials to be misleading, splitting hairs about 2.5G EDGE coverage and 3G HSPA, while Verizon believed the truth hurt (ouch).

Since the judge rejected AT&T’s request for an injunction, and Verizon will be continuing to air the ads, we’re guessing we know who blinked here… (And also guessing Luke Wilson and Apple will continue to fire back…)

(Insert canned soap opera music here!)

Speaking of the ongoing ad-war between AT&T and Verizon, according to CNET:

A federal judge in Atlanta Wednesday declined to grant AT&T a temporary restraining order that would force Verizon to stop showing the ads.

So the “map for that” campaign can continue, even as AT&T counters on the marketing front with “side by side“.

On the legal front, though certainly a set back, we’re sure AT&T’s lawyers want to get as much as they can out of this legal challenges will continue as well.

Ho-ho-hold on a minute, Verizon — AT&T‘s not finding much to laugh about in those new anti-AT&T iPhone “map for that” commercials that show a teensy, tiny blue GSM/HSPA 3G footprint compared the ginormous country painted CDMA/EVDO red. In fact, AT&T is amending their original lawsuit to include those new misfit toys, Santa’s workshop, and blue Christmas ads.

“Contrary to the image presented in the Verizon ads, our wireless network is pervasive,” said an AT&T spokesman. “It covers over 300 million people, or 97 percent of the U.S. population. Our fastest, or 3G, network covers approximately 233 million people, or 75 percent of the U.S. population….[Verizon's] use of white space is misleading.”

In other words, AT&T is saying Verizon’s 3G coverage of mountains and lakes is impressive for the fish and eagles, but they think they have the humans and their “cities” covered just fine, thanks. (Though, again, NYC and SF might disagree…)

Digital Daily has the whole, amended, complaint for your reading pleasure. Let us know your take.

We have to admit, Verizon’s latest, Xmas-themed iPhone and AT&T attack ads bring the funny. Continuing the savvy “map for that” (rather than silly DroidDoes), the first shows the land of misfit toys where an iPhone-looking device is condemned for its poor AT&T 3G coverage.

After the break, we have elves giving Verizon devices, with robust 3G coverage, to nice children and an iPhone with poor AT&T coverage to the naughty. And, lastly, a father has a blue Xmas when his iPhone can’t reach his family (though a Verizon present awaits him when he finally gets home).

Attacking the iPhone on it’s major front-facing weakness, much-hyped consumer dissatisfaction with AT&T’s network is the kind of smart that is — and, given Verizon’s recent comments, may even be an attempt to show Apple the iPhone would be better off on a better network?

Of course, AT&T likely isn’t laughing at Verizon’s claims of 5x 3G coverage, given they’ve already filed a lawsuit…

[via Engadget]

Verizon gave AT&T a Cartman-esque Roshambo last night with their new, mockingly phrased “there’s a map for that” TV commercial, an obvious take off of Apple’s “there’s an app for that” at the expense of AT&T’s smaller 3G coverage footprint.

CDMA has the advantage of covering more territory with fewer towers, though it has some drawbacks too — like no simultaneous voice and data using current implementations. However, we’re not sure how funny a commercial would be showing frustrated Verizon users who’s 3G coverage dies every time the phone rings. Then again…

Of course, if Verizon ever gets the iPhone, or the mythical iTablet, we’re guessing they’ll have to pick another AT&T device to make fun of.

Now excuse AT&T if they go jump up and down a few times, we’ve heard that can stop the pain and tears…

[via 9to5mac]