We don't normally cover this sort of thing here, but following up on Talk Mobile Gaming, and our discussion on how to market apps, we thought we'd take a look at closer look at third-party options. Game and app developers have a lot to consider when choosing to market their products through in-game/app advertising. Which advertising networks reach the most users? Who gives developers the best deal? If a developer decides to use multiple ad networks, tracking and comparing the results of each network becomes a time consuming task of its own.