People in the U.S. were more likely to use an iPhone or iPad over an Android phone or tablet to shop online this holiday season . While the majority of online shopping took place on traditional computers, 48% of shopping traffic came from mobile devices, up 28.3% from last year. When it came to actual sales, more people chose iPhones and iPads, rather than Android devices, to make their purchases, according to a new report from IBM:
Christmas Day is a huge day for mobile device activations, obviously. Once we finish unwrapping our gifts and scarfing down a big breakfast, we all become children and want to immediately play with our gifts. For smartphones and tablets, that means activating your device on a network, and downloading a slew of apps. Once we install these apps (like Twitter), we start telling followers about our new device. Two pieces of research hit my radar today. They’re both quite fascinating and paint a picture of Apple dominating the scene.
As Apple's iTunes App Store closes in on 10 billion downloadsasymco does some Leanna style math and estimates 60 apps have been downloaded for every iOS device -- iPhone, iPod touch, and iPad. They draw three conclusions:
Millenial Media's October Mobile Mix is out and for the first time they've expanded their report from strictly smartphones like iPhone to all connected devices, including iPod touch and iPad. With that in mind, Apple's iPhone remains the top mobile device at 15.96%, and the new mix sees Apple at the top mobile device manufacturer list with 24.96%. Some additional highlights: