Microsoft Store

Microsoft really wants you to go Surface, offers cash with MacBook Air trade-in

MacBook Air owners are being tempted by Microsoft to turn in their laptops for up to $650 in credit towards buying the company's Surface Pro 3 tablet via their U.S. and Canadian retail stores.

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Attack of the iClones: Microsoft Literally Copies the Apple Store

Microsoft has opened their first Microsoft Store, and kudos to them for that. However, we can't help but feel that by literally copying an Apple Store to the degree that only the signage and products are swapped out, Microsoft cost consumers a chance to experience something different, something innovative, and something that would have continued to push the retail part of the computer and smartphone industry.

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Microsoft Stores Staffing Up... With Apple Store Employees

Microsoft is beginning to staff up their upcoming retail store chain using freshly poached Apple Store managers and employees. Using "significant raises" and in some cases, moving expenses as the carrot, Apple Store managers are hunted and then asked to contact their (now former) top Apple Store salespeople and offer them similar incentives to switch from Mac to PC.

Employees, of course, are not the only thing Microsoft is taking from the Apple Store experienced. Having hired Apple's former retail location scout, George Blankenship, their plan is to open up right next door to Apple Stores everywhere.

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Microsoft Store to Compete With Apple Store -- By Not Selling Anything

Microsoft has not only hired former Apple Store VP of real-estate, George Blankenship to help launch their own Microsoft Store initiative, but according to Apple Insider, their key competitive strategy has been leaked:

Although the stores may sit near Apple's in the future, they're poised to largely be showcases meant to advertise the Windows, Xbox and Zune brands and less to actually sell products. As such, Microsoft will be paying for expensive leases but won't necessarily recoup its investment through actual sales.

Okay then...

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Microsoft Stores to Open Up "Right Next Door to Apple"?

Either Microsoft thinks it's still April 1, or they really are going to open Microsoft Stores right next door to Apple Stores. Gizmodo provides the quote:

And stay tuned, because we're going to have some retail stores opened up that are opened up right next door to Apple stores this fall. Stay tuned, just stay tuned.

Tuned to what, Comedy Central? We've made fun of this before -- and rightly so -- but it seems Microsoft is again entering a business just because Apple or Google are in it. And is that really sound strategy in anything outside a Hollywood parody? (Starring Will Farrel, 'natch).

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Attack of the iClones: Microsoft Retail Store Edition

First they clone the handsets. Then they clone the App Store. Then they clone MobileMe. (Not to mention Windows 7's "dock" block...) What's left for Microsoft to clone? The Apple Retail Stores, of course.

Enter: the Microsoft Store!

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