Movie Rentals

Thurrott'ling Apple's "Day and Date" Movie Sales

Windows pundit and out of the closet iPhone lover Paul Thurrott brings his usual brand of over-the-top Apple baiting and legitimate griping to bear on iTune's recent announcement of "day and date" movie downloads, where iTunes will offer the latest from Hollywood for sale (not rental!) the same day as DVDs are released.

Thurrott rightly points out that $15 for no-extras, unilingual, often non-captioned, DRM-laden movies is just too pricey, and even (though in a later point) that Hollywood is charging apple a whopping $16 per film, meaning Apple is taking a $1 hit on every movie they sell (as a loss leader to drive iPhone and iPod sales).

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