Justin Williams from Carpeaqua breaks down the egregiously horrible user experience involved in just trying to get an issue of GQ, Esquire, or Sports Illustrated magazine loaded on the iPad.
Reading magazines on the iPad is an exercise in frustration. Don’t let anyone tell you otherwise. As great a device and, more importantly, platform as Apple has created, magazine publishers have done nothing short of fumble the snap in their own end zone.
Williams provides a list of 10 things publishers can do to help improve things, and it's a good list but it doesn't address the core problem -- publishers are the wrong people to fix it.
