British pay-TV provider Sky TV has recently launched their own, Apple TV competing set-top box. Under their Now TV brand, it offers a more a la carte subscription model to their premium sports and movie channels. It's a fantastic idea, and the fact that Sky is heavily subsidizing the box means it costs an astonishingly low £9.99. But, it isn't without compromise. So, instead of being a product that can take on and beat Apple's own box, it is in fact a perfect companion product. Here's why.