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	<title>iMore &#187; outrage</title>
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		<title>AT&amp;T Reveals iReady, Full iPhone Prices, More</title>
		<link>http://www.imore.com/2008/07/01/att-drops-iready-prices-without-contract-more/</link>
		<comments>http://www.imore.com/2008/07/01/att-drops-iready-prices-without-contract-more/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 13:41:04 +0000</pubDate>
		<dc:creator>Dieter Bohn</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[iPhone 3G]]></category>
		<category><![CDATA[outrage]]></category>
		<category><![CDATA[rate plans]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=2983</guid>
		<description><![CDATA[AT&#38;T has apparently been watching <a href="http://www.imore.com/2008/06/30/iphone-3g-in-canada-rogers-spinning-in-pr-panic/">Roger's desperate, retreat-action PR spin</a> and thinking, "Yeah, let's <em>not</em> do that."  So instead they've done something typical and something a little surprising.  The typical]]></description>
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<p>AT&amp;T has apparently been watching <a href="http://www.imore.com/2008/06/30/iphone-3g-in-canada-rogers-spinning-in-pr-panic/">Roger's desperate, retreat-action PR spin</a> and thinking, "Yeah, let's <em>not</em> do that."  So instead they've done something typical and something a little surprising.  The typical thing: they've issued a <a href="http://www.att.com/gen/press-room?pid=4800&#038;cdvn=news&#038;newsarticleid=25883">press release</a> with some crunchy details, including:</p>

<ul>
<li>Price for those ineligible to upgrade: <strong>$399 for the 8GB and $499 for the 16GB</strong> -- <em>these still require a 2 year agreement</em></li>
<li>(Edit: whoops, misread the press release) -- no-contract iPhone 3Gs <em>will</em> eventually be available at $599 and $699</li>
<li>Minute Plans and FamilyTalk Details</li>
<li>$18 upgrade fee (?!!?! Is this new?)</li>
<li>Text options on top of your $30 data plan: $20 for unlimited, $15 for 1500, $5 for 200</li>
<li>iPhone 2.0 software will be pre-loaded on iPhone 3G</li>
<li>One more: Confirmed that they'll start selling at 8am local time.</li>
</ul>

<p>It's a far cry from the simplicity of the original iPhone plan, but hey, at least we know now.  AT&amp;T apparently anticipated possible outcry, confusion, and panic, too.  So here's the nonstandard part: they're released a series of videos on YouTube (first one is above) detailing what you need to do to be "iReady."  In addition to the above, there's details on how to "<a href="http://www.youtube.com/watch?v=GOh9nJJyxJQ">make your original iPhone a hand-me-down</a>" and how to "<a href="http://www.youtube.com/watch?v=AOTmD8tuM7s">switch to AT&amp;T for the iPhone 3G</a>"</p>

<p>Alright, we have to <strong><a href="http://www.imore.com/2008/03/07/app-wait-a-thon-win-100-in-itunes-gift-cards/">Wait-a-Thon</a></strong> this.  What do you think of the un-contracted prices?  What do you think of the "upgrade fee?"  Plans?  Anybody else need a Xanax?  Comment for your chance to win one of the last $100 iTunes Gift Cards we're giving away.</p>
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