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	<title>iMore &#187; packet shaping</title>
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		<title>AT&amp;T Wants to Throttle iPhone Data... or Just Charge More for Heavy Usage?</title>
		<link>http://www.imore.com/2009/10/08/att-throttle-iphone-data-charge-heavy-usage/</link>
		<comments>http://www.imore.com/2009/10/08/att-throttle-iphone-data-charge-heavy-usage/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 19:22:28 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[data management]]></category>
		<category><![CDATA[packet shaping]]></category>
		<category><![CDATA[tiered pricing]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=12913</guid>
		<description><![CDATA[<a href="http://www.imore.com/images/stories/2009/06/att_iphone_3g_s_hate_you_cant_leave.jpg"></a>

<a href="http://www.pcworld.com/article/173320/atandt_wireless_ceo_hints_at_managing_iphone_data_usage.html">PCWorld</a> has an article up saying that, based on AT&#38;T CEO Ralph de la Vega's comments during yesterday's CTIA Keynote, <a href="http://www.imore.com/tag/att/">AT&#38;T</a> was laying the groundwork to "manage" or "throttle" iPhone]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.imore.com/images/stories/2009/06/att_iphone_3g_s_hate_you_cant_leave.jpg"><img src="http://www.imore.com/images/stories/2009/06/att_iphone_3g_s_hate_you_cant_leave-400x202.jpg" alt="att_iphone_3g_s_hate_you_cant_leave" title="att_iphone_3g_s_hate_you_cant_leave" width="400" height="202" class="aligncenter size-medium wp-image-9441" /></a></p>

<p><a href="http://www.pcworld.com/article/173320/atandt_wireless_ceo_hints_at_managing_iphone_data_usage.html">PCWorld</a> has an article up saying that, based on AT&amp;T CEO Ralph de la Vega's comments during yesterday's CTIA Keynote, <a href="http://www.imore.com/tag/att/">AT&amp;T</a> was laying the groundwork to "manage" or "throttle" iPhone users' data.</p>

<p>de la Vega did use most of his time, after announcing VoIP over 3G for iPhone, to rail against the <a href="http://www.imore.com/tag/fcc">FCC</a>'s net neutrality push. He claimed a small percentage of heavy data users (i.e. iPhone users) were hogging most of the limited data resources, and "crowding" out regular (i.e. non-iPhone users). He also stated that AT&amp;T would need to "manage" the network so that the few couldn't crowd out the many.</p>

<p>This is what makes PC World think:</p>

<blockquote>
  <p>In the face of exploding data service demand and scarce wireless spectrum, does AT&amp;T intend to quietly begin rationing the data usage of bandwidth hogs like the iPhone? Will AT&amp;T begin to quietly “manage” the duration and speed of my 3G connection based on how much data I’ve used in a given day, or on the type of content or services I’m using the bandwidth to access?</p>
</blockquote>

<p>Aside from "AT&amp;T should spend some of their billions making a better network and getting 4G here faster", it's hard to argue that the iPhone hits the network like a freight train, and when you multiply that by tens of millions of users, it's a huge load (something RIM emphasizes to carriers when pitching their  highly compressed, proxied BlackBerrys as "better network citizens").</p>

<p>That's an immediate problem for the iPhone on AT&amp;T, but arguably if another device with a great internet experience ever succeeds enough to reach those numbers on a single network -- Android or webOS for example -- it will become an everyone problem everywhere.</p>

<p>Dieter Bohn, editor-in-chief of our Smartphone Expert network was <a href="http://www.imore.com/2009/10/07/tipb-ctia2009-att-keynote-liveblog/">live at AT&amp;T's keynote</a> yesterday, but his takeaway was a little different:</p>

<blockquote>
  <p>It's pretty clear from [de la Vega's] complaints about the top percentage that he would want tiered data prices instead of unlimited for everybody. That seems more likely what was meant by 'managing.' I think that rather than rationing, ATT would just like to charge that top percentage more.</p>
</blockquote>

<p>What do you think? Do you want AT&amp;T "managing" your iPhone usage? Does it sound fair to charge heavy users more for that heavy use? </p>
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