Paper Magazines

iPad based magazine subscriptions in a slump

iPad magazine sales seem to be in a bit of a slump. Many magazine publishers have made their content available on iPad as it's an easy way to read content without having to have paper copies littering your home or office. If it's more convenient, why are magazine sales on the iPad not doing so great?

In August, 10,500 users bought issues of Vanity Fair on their iPads. In August, only 8,700 copies were purchased via the iPad. Glamour magazine was in even worse shape with only 2,775 iPad issues sold in October. We all know that paper copies of magazines are on their way out, but shouldn't that mean that virtual copies should literally be flying off digital shelves?

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