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price points

Why carriers and customers are willing to pay for the iPhone 5

During Apple's Q1 2013 conference call, when asked about the mix of iPhone 5 compared to the lower priced iPhone 4S and iPhone 4 still on the market, Apple CEO Tim Cook responded that not much had changed from last year's iPhone 4S mix relative to the iPhone 4 and iPhone 3G, then the discount options.

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