CNET drops a big bottle of killjoy juice on recent rumors that Apple might just be ready to rollout their fabled iTunes Replay service — the ability to re-download and stream content to iPhone, iPad, iPod touch, Apple TV and iTunes on Windows and Mac from the iCloud — or a Netflix-like subscription service.

While Apple has music and now TV available for re-download, at least in the US, apparently they’ve only got agreements with 4 of the 6 big studios needed to add movies to the mix.

One reason is the HBO window. During specific periods of time–often referred to in the film industry as windows–HBO owns the exclusive electronic distribution rights of films from three of the six top films studios: 20th Century Fox, Universal, and Warner Bros. Any retailer that wishes to sell physical DVDs from these studios during HBO’s window is totally unrestricted. But online retailers are legally prevented from delivering movie downloads from the three HBO-restricted studios during HBO’s window and they also can’t stream titles from those studios. This means that right now iTunes can’t stream a movie to a customer during the HBO window that the customer may have purchased outside of the window.

Broadcast windows are also the reason movies and TV Shows sometimes disappear and reappear from iTunes, Netflix, etc. But the bottom line seems to be, at least for now, that iTunes movie re-downloading, streaming, and subscription services are still a long way off.

[CNET]

Heard about Apple’s iCloud beta and wondering how you can use it to download all your previously purchased apps, songs, and books in iTunes? Well you’re in luck, because with iTunes 10.3, it’s easy (although music is currently limited to US users only. Sigh.) Read on to find out how, after the break.

[Inside iTunes]

Here’s how to re-download your apps, music, and books:

1. Launch iTunes on your Mac or PC
2. Find the Quick Links section in the store toolbar at the top right
3. Click on the Purchased link
4. Navigate through your app, music, and book purchases
5. You can choose between complete purchase history for each category, or Not in my Library to see just what’s missing on your machine
6. Click the iCloud button next to anything you want to pull back down to your local library, or click Download All to restore everything you’ve ever bought.

Welcome to the cloud!

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UPDATE: AppAdvice spoke to an Apple dev at WWDC and found out:

all of this was just a simple bug in the system. We decided to not just take their word for it, we tested all the possible scenerios we could think of and in all cases we were presented with the pleasant “You have already purchased this item. To download it again for free, select OK” message. We can confirm that repurchase option no longer appears in any instance.

Um, yeah, no. Although it’s great that the restriction on re-downloading directly to the iPhone appears to be completely removed from iPhone 3.0 GM, the mere presence of the new dialog disallows anyone from playing the “bug” card. In any event, end users are now saved a good deal of confusion, so kudos.

ORIGINAL: Just over a week ago, TiPb reported that Apple had made a change to their re-download policy for iPhone 3.0 Beta 5. Previously, if you’d already bought a paid app, going to the App Store and hitting the Buy button again popped up a text alert saying you could download it for free.

With iPhone 3.0 Beta 5, which allowed for multiple iTunes account login, that message changed to “You can redownload it for free on your computer, or tap Buy to buy it again.”

We guessed this was to prevent app-sharing. If you logged in to 2 or more accounts, Apple didn’t want you to be able to download your buddies apps free of charge as well. Not the best trade-off, but understandable.

Now AppAdvice has figured out more of what’s going on:

In the final release of iTunes 8.2 last week, Apple included some logic that tells a device what iTunes accounts are authorized on the computer. Many users that were using the beta releases of iTunes were not prompted with an available update and found no reason to upgrade. Those users’ devices were never getting the authorization information to pass on to the App Store when they tried re-downloading apps.

So bottom line: if you have more than one legit iTunes account, authorize them all on iTunes 8.2 on your computer, then sync with your iPhone (running 3.0) and you should be good to go.

SInce we here at TiPb expect our buddies to buy their own apps anyway (and support developers so we get even more great apps!), that’s just dandy with us.

(Thanks to Jay and Trevor for the tips!)