Localytics gathered data from app users across Android and iOS during Q3 2011, and found that 23% of Android owners use an app more than 11 times, while 35% of iPhone and iPad users do the same. At the other end of the spectrum, iOS users are only slightly more fickle than those on Android: 24% versus 21% used an app only once before ditching it.
A new UBS survey suggests Apple currently holds the top spot in smartphone retention rates by a long shot, holding a strong 89% rating over the nearest hardware competitor HTC at just 39%. Apple also had no trouble beating out the Android platform in general, although being a platform gave Google an added "stickiness" of around 60% retention among consumers.
Ouch. Don't know what else to say. Verizon told Apple they didn't want the iPhone so Apple went to AT&T (and the mostly GSM world still thanks Jobs for that). To make up for it, Verizon -- almost 2 years later -- rushed the BlackBerry Storm to market. Still, during the iPhone 3G's second quarter, it outsold the BlackBerry Storm in the US by almost 2 to 1 (1.9 million activations on AT&T vs. 1 million in sales on Verizon).