Disappointing. Disgusting. Shocked. Offended. You pick the negative emotion and we're pretty much feeling it right now. I mean, how could they, right? How could Virgin Mobile Canada stoop so low...

...As to carry the Crackberry?

What? Oh, you thought we meant the blatantly misogynistic, awkwardly pandering, positively Neaderthal-eque pseudo-sexual advertising that rankles the puritanical roots of Americans but barely raises an eyebrow across the pond in Europe?

Yeah, if Fake Steve were still around, he'd be all over this. Might even suggest who to call for a little competitive escalation.

All we can say is for shame Virgin Mobile Canada. For. Shame...