Sony Vs Apple

Sony launches music streaming service, says they won't remove content from iTunes

Sony has officially launched it's own music streaming service called Music Unlimited, powered by Qriocity, and available now in the U.S., Australia and New Zealand. Their aim is to challenge Apple's iTunes dominance by providing a service that is available across a myriad of devices such as Playstation 3, Blu-Ray players, Bravia televisions and computers. They also plan on adding an app for Google's Android operating system so they can get into the smartphone scene as well. The pricing will start at as low as $3.99 per month and they plan on rolling it out to more countries this year.

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New Sony PSP ad takes aim at iPhone

Sony has released a new ad for their PSP gaming system and it takes aim squarely at Apple's iPhone and iOS gaming.

"That [iPhone] ain't built for big boy games", the latest PSP spokeskid, Marcus Rivers, says to a goofy looking guy playing "Lame Castle". "That's built for texting your grandma and calling your girl."

Rivers then shows off a few older, $9.99 catalog titles, and calls the goofy guy to drive home the $9.99 price point before hitting the tag line: "step your game up."

Obviously this acknowledges the growing competition from iPhone, especially the low price point of iOS games.

And since goofy guy can text grandma, call his girl, and play great new games without having to lug around a second, gigantic device -- one that's still bound to physical media and hasn't seen a real hardware update since before Marcus was born -- it might not be a winning strategy for Sony. (That Android PSP phone, however...)

Video after the break. Does it make any of you want to carry around an iPhone and a PSP?

[Ars Technica]

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