We’re pretty sure you were turning your eyes to TiPb today for the haps on the iPhone 3G S launch, but you weren’t alone in seeking out the sage wisdom found here. Our very own Rene Ritchie had a brief spot on NPR’s Marketplace, a daily half-hour radio show devoted to all things financial. Rene’s take:

iPhoneblog editor Rene Ritchie says people might scale back on downloading music, kill their landline, even cut back on their cable. But they will not do without their smartphones.

Rene Ritchie: I think they’re becoming increasingly a necessity. Now your instant messages, everything can be popping up at you 24 hours a day, seven days a week.

Ritchie says now that smart phones have made it possible, we’re all expected to be on call around the clock. Employers want to be able to reach their employees at will. Clients expect immediate attention. Friends feel snubbed if you don’t text them back, right now.

You darn tootin, Mr. Ritchie. Jump to 8:15 in the show to hear the story, or hit up 9:30 to hear the dulcet tones of your favorite iPhone blogger.