Vanity Fair

iPad based magazine subscriptions in a slump

iPad magazine sales seem to be in a bit of a slump. Many magazine publishers have made their content available on iPad as it's an easy way to read content without having to have paper copies littering your home or office. If it's more convenient, why are magazine sales on the iPad not doing so great?

In August, 10,500 users bought issues of Vanity Fair on their iPads. In August, only 8,700 copies were purchased via the iPad. Glamour magazine was in even worse shape with only 2,775 iPad issues sold in October. We all know that paper copies of magazines are on their way out, but shouldn't that mean that virtual copies should literally be flying off digital shelves?

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Wall Street Journal, GQ, Vanity Fair, Wired, New Yorker, Glamour, Penguin Apps Coming to iPad

Rupert Murdoch is bringing a Wall Street Journal app to the iPad the media mogul confirmed in his own paper:

"In fact, we've been allowed to work on one, and it's under padlock and key. The key is turned by Apple every night. But we will be on that with The Wall Street Journal."

Condé Nast is also getting in on the action according to the New York Times:

GQ will have a tablet version of its April issue ready. Vanity Fair and Wired will follow with their June issues, and The New Yorker and Glamour will have issues in the summer (the company has not yet determined the exact timing for those).

They say GQ for iPhone has already sold 150,000 copies, and they'll experiment with various advertising and pricing models. All the magazine apps will be developed internally with the exception of Wired, which was/is developed with Adobe.

Publisher Penguin wants to go so far as to abandon the limitations of the ePub format and make their books into apps, says Paid Content:

“We will be embedding audio, video and streaming in to everything we do. The .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, but not this cool stuff that we’re now talking about.

Check out their video, after the break...

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