iMore » virtue http://www.imore.com More of everything iPhone and iPad Sun, 27 May 2012 07:29:21 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 iPhone: #1 Social Brand of 2008 http://www.imore.com/2009/02/02/iphone-1-social-brand-2008/ http://www.imore.com/2009/02/02/iphone-1-social-brand-2008/#comments Mon, 02 Feb 2009 20:39:38 +0000 Rene Ritchie http://www.theiphoneblog.com/?p=6993 iPhone Award

The headline says it all, Virtue's #1 Social Brand of 2008. Steve Jobs scored huge in general, not only with the iPhone at #1 (can't get tired of typing that!) but Apple at #3 and iPod at #7 and Mac at #16. (Our best frenemies, the BlackBerry, show up at #20, along with Microsoft at #11, and Google, Nokia, and Palm... um... er... Is the list really complete?)

The Vitrue SMI calculates scores about the brand’s social conversations. We apply a series of algorithms to reflect the frequency of usage, the size of the social media environment, and the magnitude of the conversation. The result is a single numeric score for each brand: the Vitrue Social Media Index (SMI).

(via Macworld)

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