Tim Cook: Apple's challenge isn't innovation, it's where to focus its energy
Right at the end of Apple's Q1 2014 earnings call, CEO Tim Cook was brought onto that topic; innovation. It's a word often thrown around, sometimes incorrectly, and we all know at Phil Schiller thinks about Apple's ability to innovate. While Wall Street might believe Apple has lost its ability to innovate, Cook, and everyone at Apple looks on it a different way:
Innovation is deeply embedded in everyone here. So much of the world is filled with complex products. We have zero issue coming up with things we want to do, disrupt in a major way. The challenge is always to focus on the very few that deserves all of our energy. Always done that, and we'll continue to do that.
Focus is key. It's all too easy to look upon Apple to blow us away, to come out with a game changing product in the same way the iPod, iPhone and iPad all have. Is the word innovation thrown around too much? Probably, but it doesn't mean it isn't important to Apple, and something that each and every member of the team there is working their collective asses off on.
So what do you think? Wall Street never pleased, or have we been spoiled in the past by Apple to the point we're left expecting more?