Tim Cook calls new Apple/Steve Jobs book ‘nonsense’

Tim Cook calls new Apple/Steve Jobs book ‘nonsense’

Apple CEO Tim Cook has given his thoughts on the new book on Apple, Haunted Empire: Apple after Steve Jobsread our review — and he's not fan. This isn't surprising, given the critical nature of Yukari Iwatani Kane's book.This isn't surprising, given the critical nature of Yukari Iwatani Kane's book. Based on interviews with current and former Apple executives and business associates, Haunted Empire makes the claim that Apple has peaked. Cook believes that this sentiment fails to capture the essence of both Apple and Steve Jobs, according to his statement:

This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.

Have you read the book, and do you agree with Cook's assessment? Let us know below in the comments.

Source: CNBC

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

Tim Cook calls new Apple/Steve Jobs book ‘nonsense’


Kane is an outsider, she wrote the book from an outsider's perspective, and she made up a premise (the whole haunting thing) to attack Apple from the outside. Might sell into the Microsoft and Google top management demographic. And maybe the snarkier of the tech bloggers will snag a few copies too.

Apple is the same Apple post Steve Jobs as it was with Steve Jobs. No Apple, one with or without Steve, is without imperfections. The mistakes made post-Jobs are just different. Arguably no more, no less infectious. Apple doesn't need the understanding and support of the 'experts,' as damaging as it may be to the companies public appearance. All they need is the support of the consumers. Nearly every product launched was doomed to fail, mocked, dismissed, misunderstood. And many of them shaped the future of technology going forward. People are not capable of understanding a company like Apple. They are so unique in a lot of ways. Apple will continue to prove them wrong, and continue to lead the market just as they have through all the doubt, and proclamations against it. I could give you example after example of how Tim Cook's Apple introduced the iPad Air, and Steve Jobs Apple released MobileMe, so on and so forth. But Apple still being Apple is hardly quantifiable.

Apple is now and has always been an absolutely perfect company in almost all respects. My opinion is as valid as anyone else' on this website as well.

It's not exactly shocking that he would consider a book criticizing him "nonsense". But from what I gather, this book does seem like nonsense, ha ha.

What do you expect. Apple is not perfect, no company is perfect and apple is no exception. They made mistakes and learned from it. Apple wouldn't be where there are at now if there wasn't mishaps.