Tim Cook: Who's buying the iPhone 5c and why more people opted for the 5s
During today's Apple quarterly conference call, Tim Cook fielded a question asking about the public reception of the iPhone 5c, which has been somewhat muted. Cook said "Demand percentage turned out to be different than we thought." So what does that mean?
The big question was whether or not there were enough features there to justify a still-premium price point, and whether or not it was a strong strategy for Apple, to which Cook defended "We're willing to make any product that's a great product." Still, he conceded that "If we decide it's in our best interest to make a change, then we'll make one."
While cook did say the iPhone 5c was popular among first-time buyers, he also said the iPhone 5s turned out to be even more popular than Apple expected. Features like Touch ID and the general "forward thinking" nature in general led to more customers gravitating to the top of the line.
All in all, not a bad problem to have, right?
If you bought an iPhone 5c let me know — Are you happy with it? Is it sufficient bang for buck?