Tim Cook email to Apple employees

Tim Cook email to Apple employees

Ars Technica has received what they feel confident is an email from new Apple CEO Tim Cook to all Apple employees. In it, Cook addresses his new role, and his confidence in Apple and his team going forward.


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


Ars has some great analysis to go along with the letter. Check it out via the link below.

[Ars Technica]

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Tim Cook email to Apple employees


We Love Apple and we still hope that Apple continue delivering the quality same as before. Congrats Tim!

Uh oh.
Wherener someone has to come forward and tell you that you should be confident of something, it's usually because you shouldn't.

The sumtotal of Ars analysis is:
"In the public's eye, Cook has become the Riker to Jobs' Picard."
In which case we should be very, very nervous until Cook grows a beard.

don't fool yourself, if there was another person like steve, we would hear about him by now, unfortunately there isn't a gay like steve out there, and probably there won't be one for another view hundred years. steve could see the end user as his paramount, the everyday joe who appreciates common sense, simplicity and quality in objects he uses, and steve delivered that, time after time, end even getting better with that, as recent products shown, what mr. cook can deliver except beeing just an "executive " , a guy with no imagination, talent or any other qualities that would make him even come close to steve? all he can do is send a letter, mr. cook, words are cheap, only things we do matters, so far you have shown none