An LGBT equality group in the Southern U.S. has picked up an important backer today: Tim Cook. Human Rights Campaign (HRC), which runs the Project One America initiative that fights for LGBT equality in Alabama, Arkansas, and Mississippi, announced today that the Apple CEO has made a "generous personal financial investment in the program."
Speaking on how Cook became involved with the program, HRC said:
When Tim first learned about HRC's Project One America – our bold, comprehensive campaign to dramatically advance equality for LGBT Americans in Alabama, Arkansas and Mississippi – he said, "I'm in." Thanks to his generous personal financial investment in the program, together we will move the needle forward at the local and state level, tearing down misperceptions and providing concrete protections for those who need it most.
HRC was also quick to praise Cook for being the first Fortune 500 CEO to come out as openly gay:
As the head of one of the largest and most influential companies in the world, his decision sent ripples across the globe with one clear and powerful message: It's OK to be gay. As the first openly gay CEO of a Fortune 500 company, Tim will have an enormous impact on corporate America and beyond.