Apple CEO Tim Cook isn't waiting until the company's big press event on March 9 to talk about the Apple Watch. In a new interview, he says he can't imagine living without the smartwatch, which is scheduled to go on sale sometime in April.

The UK-based newspaper The Telegraph chatted with Cook while he made a surprise visit to the Covent Garden Apple Store in London today. It stated:

Cook, needless to say, is already wearing his new Apple Watch. He couldn't even contemplate living without it anymore, he says. "I'm now so used to getting all my notifications and all my messages," he says. "It's so incredible just to do this."

Cook and his team showed the newspaper two versions of what would appear to be the lower priced Sport edition of the Apple Watch; one with a black wristband and Cook's personal one with a white band. It stated:

The watch has also been designed and engineered to be a great time-keeper: it will be correct to 50 milliseconds, he promises. But when consumers witness the Apple Watch's full potential for themselves, Cook says, they will understand just how different it is from a traditional watch.

"This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons."

Cook says that we should expect a large amount of apps for the Apple Watch, many of which will be health-oriented. It will also support Apple Pay and Cook imagines that it could take the place of car keys at some point.

iMore will be attending Apple's March 9 press event, where we expect nearly everything about the Apple Watch to be revealed.

Source: The Telegraph