In a new interview, Apple CEO Tim Cook spoke about a wide range of topics, including the Apple Watch, Apple's new campus, and Steve Jobs' legacy.
Cook talked about Apple's work on the Apple Watch, and the world that it will be released in. Comparing it to the iPhone, Cook notes how important developers have been to the success of that device, and thinks they'll play a similar role in the success of the watch. He also talked about expectations for the watch, and addressed criticisms about the device's lack of purpose.
From Fast Company:
Yes, but people didn't realize they had to have an iPod, and they really didn't realize they had to have the iPhone. And the iPad was totally panned. Critics asked, "Why do you need this?" Honestly, I don't think anything revolutionary that we have done was predicted to be a hit when released. It was only in retrospect that people could see its value. Maybe this will be received the same way.
On Apple's upcoming Campus 2, Cook said that it's important for Apple employees to be together, and how critical that is to the company culture of informality:
It's critical that Apple do everything it can to stay informal. And one of the ways that you stay informal is to be together. One of the ways that you ensure collaboration is to make sure people run into each other—not just at the meetings that are scheduled on your calendar, but all the serendipitous stuff that happens every day in the cafeteria and walking around.
He also talked about the legacy of late Apple co-founder Steve Jobs, and the importance of change:
We change every day. We changed every day when he was here, and we've been changing every day since he's not been here. But the core, the values in the core remain the same as they were in '98, as they were in '05, as they were in '10. I don't think the values should change. But everything else can change.
You can read the entire interview over at Fast Company.
Source: Fast Company