Tim Cook: Year One
Tim Cook became CEO of Apple one year ago yesterday, following the retirement of Steve Jobs. A soft-spoken, measured, methodical gentleman from the South, he'd been Apple's COO for years, and ran the company on several occasions during Steve Jobs' medical leaves of absence. A logistical and supply-chain genius, he took Apple from being better if more expensive, to much better at prices the competition couldn't begin to match. He helped take Apple from a computer company with a small if premium market share to a consumer electronic juggernaut that could launch products across the world at an unbelievable pace.
As CEO, over the course of the last year, Tim Cook's Apple launched the iPhone 4S, the new iPad, and the Retina MacBook Pro. They released OS X Mountain Lion and previewed iOS 6. They held the Lets Talk iPhone, the Education event, the See and Touch event, and WWDC 2012.
Cook was named one of Time's 100 most influential people. He went to Washington and to China. He spoke to Goldman Sachs and spoke at and the D10 Conference. He announced Apple would begin a new charitable matching program for employees.
They lost Steve Jobs, who co-founded the company and, through single act of will, made Apple and a part of our culture what it is today. But they've kept his legacy very much alive.
It was a momentous year by any standards, and it was only Tim Cook's first.
Here's to year two.
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